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Published in:
2011 | OriginalPaper | Chapter
Exploring the Configuration of Emerging Country Multinationals — A Value Chain Perspective
Authors : J. S. Srai, D. E. Fleet
Published in: The Emergence of Southern Multinationals
Publisher: Palgrave Macmillan UK
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This chapter explores the investment patterns of emerging country multinationals (EC-MNCs) to understand whether these differ from the traditional approaches used by firms from developed countries. Specifically we analysed investments in operations in production activities, but equally of interest were those investments that would constitute upstream (R&D, design, supply-side) or downstream investments (distribution/route to market, after-sales services). This ‘value chain perspective’ was of interest as it may provide particular insights into different internationalization patterns of EC-MNCs.