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2019 | OriginalPaper | Chapter

5. Exploring Tourist Satisfaction and Destination Loyalty

Authors : Andrés Artal-Tur, Noelia Sánchez-Casado

Published in: Tourist Destination Management

Publisher: Springer International Publishing

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Abstract

The study of tourists’ satisfaction and loyalty is a very fruitful area of research. In this chapter we get deeper insight on the determinants of tourists’ satisfaction and loyalty behaviour, and how both variables influence each other. With this objective, we estimate two main equations employing survey data on five Spanish destinations. The models account for information on tourist profiles and holiday trip experiences. The analysis allows investigating how the relevance of explanatory factors in the models shift according to destination characteristics and the level of the overall trip satisfaction declared by tourists. In the satisfaction model main results show that all variables increasing the set of information on the destination previous to the holiday experience help to increase the trip satisfaction level of visitors. In the case of loyalty model, an interesting result points that the overall trip satisfaction plays a second-order role in driving loyalty behaviour of tourists, with key variables appear to be those of place attachment and geographical distance to the destination.

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previous chapter The Recent Boom in Spain: Economic Sustainability of Destinations
next chapter Destination Management Through Stakeholders’ Collaborations
Footnotes
1
IET is the statutory body in charge of studies on the tourism industry in Spain (www.​iet.​tourspain.​es). We want to acknowledge this institution for providing data for the investigation.
 
2
Classical standardisation is applied, subtracting the mean value and dividing for the standard deviation.
 
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Metadata
Title
Exploring Tourist Satisfaction and Destination Loyalty
Authors
Andrés Artal-Tur
Noelia Sánchez-Casado
Copyright Year
2019
Publisher
Springer International Publishing
Book
Tourist Destination Management

Print ISBN: 978-3-030-16980-0

Electronic ISBN: 978-3-030-16981-7

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-16981-7_5

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