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2015 | OriginalPaper | Chapter

Export Promotion Services in the United States: Is it Time for a Serious Soul Searching?

Authors : Hormoz Movassaghi, Fahri Unsal, Sammy Medina

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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This study examined the awareness and utilization of several federal and state governments’ export support services among a random sample of exporters in New York. Results from 159 completed surveys show significant ignorance among companies in this regard. In light of findings of this and similar studies, a number of specific policy recommendations are made to improve the efficacy of export promotion programs.

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previous chapter Global Barriers to Market Entry for Developing Country Businesses
next chapter Product/Market Portfolio, Extent of Access to Distribution Channels and Branding in Export Success Factors Research an Exploratory Study
Metadata
Title
Export Promotion Services in the United States: Is it Time for a Serious Soul Searching?
Authors
Hormoz Movassaghi
Fahri Unsal
Sammy Medina
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_52