Advertisement
Published in:
2010 | OriginalPaper | Chapter
Factors Affecting Consumer Intentions to Acceptance Banking Services in China
Author : Sun Quan
Published in: Advances in Wireless Networks and Information Systems
Publisher: Springer Berlin Heidelberg
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
This study compared the factors influencing consumer acceptance banking services in China. Five factors were identified: service quality, customer satisfaction, trust, commitment, behavioural intentions. Structural equation modelling (SEM) was computed to determine the relationships among these factors. The main results are as follows: there is 1) a positive relationship between service quality and customer satisfaction; 2) a positive relationship between customer satisfaction and behavioral intentions; 3) a positive relationship between customer satisfaction and trust; 4) a positive relationship between trust and commitment; 5) a positive relationship between commitment and behavioral intentions. The findings aim to enhance service quality and performance in banking.