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2019 | OriginalPaper | Chapter

Factors That are Highlighted in the Decision-Making in the Process of Internationalization of Micro and Small Companies of the Cosmetics Segment of the State of São Paulo

Authors : Milton Carlos Farina, Maria do Carmo Romeiro, Alvaro Francisco Fernandes Neto, Antonio Aparecido de Carvalho, Davi de França Berne

Published in: Innovation, Engineering and Entrepreneurship

Publisher: Springer International Publishing

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Abstract

This article focuses on the study of micro and small cosmetic companies in the state of São Paulo, due to the representativeness that these companies have in the exports of their products. The objective is to identify the elements that stand out in the decision-making process for the internationalization of its business from the export of its products. Behavioral Theory was used as the internationalization model of McDougall [1]. Based on the research, it was identified that the elements that stand out most in decision making for micro companies are the need for business expansion due to the saturation of the domestic market and the competition, whereas for small companies the highlight is in strategic factors for business maintenance and suggestions from suppliers, customers and consultants.

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previous chapter Universities in Entrepreneurial Ecosystems – The Recent Experience of IT UFABC in Brazil
next chapter The Speed of Internationalization of SME’s in Peripheral Regions of Europe: A Cognitive Approach
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Metadata
Title
Factors That are Highlighted in the Decision-Making in the Process of Internationalization of Micro and Small Companies of the Cosmetics Segment of the State of São Paulo
Authors
Milton Carlos Farina
Maria do Carmo Romeiro
Alvaro Francisco Fernandes Neto
Antonio Aparecido de Carvalho
Davi de França Berne
Copyright Year
2019
Book
Innovation, Engineering and Entrepreneurship

Print ISBN: 978-3-319-91333-9

Electronic ISBN: 978-3-319-91334-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-91334-6_140

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