Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Customer Needs and Solutions
Published in: Customer Needs and Solutions 2/2015

01-06-2015 | Perspectives

Fair Wealth

Author: Min Ding

Published in: Customer Needs and Solutions | Issue 2/2015

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Fair wealth is wealth created by commercial activities that are perceived to be fair to all entities involved on the supply and demand sides: humans, animals, and the environment in general. This article describes the coming of age of fair wealth, the enlightened customer needs that are driving it, the role of spoilers, and five frontiers of fair wealth creation.
next article JB Steenkamp on the Success of Marketing Scholarship in Netherlands

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now
Literature
1.
Carson R (1962) Silent Spring. Houghton Mifflin Co. New York (NY), USA
2.
Ding M (2013) The Bubble Theory—towards the framework of enlightened needs and fair development. Springer International Publishing. New York, USA
3.
Jobs S (2005) Commencement address. Stanford University, Stanford
4.
UN World Commission on Environment and Development (1987) Our common future. Oxford University Press. Oxford, UK
Metadata
Title
Fair Wealth
Author
Min Ding
Publication date
01-06-2015
Publisher
Springer US
Published in
Customer Needs and Solutions / Issue 2/2015
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-015-0043-2

Other articles of this Issue 2/2015

Customer Needs and Solutions 2/2015 Go to the issue

Research Article

The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization

Research Article

Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone

Perspectives

JB Steenkamp on the Success of Marketing Scholarship in Netherlands

Research Article

Retaining Talented Salespeople

Research Article

Base + Add-on Pricing in Extremely Competitive Categories

Research Article

Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups