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Published in:
2015 | OriginalPaper | Chapter
Final Discussion
Author : Benjamin Krischan Schulte
Published in: Staying the Consumption Course
Publisher: Springer Fachmedien Wiesbaden
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To recap the outcomes and contributions of this work, this final discussion first provides a short summary of the theoretical and empirical results along with their interpretation in Section 5.1. Following this summary, the contributions are discussed in Section 5.2, with regards to research and managerial implications of the results, the model, and the identification of the consumer lock-in phenomenon. Lastly, Section 5.3 discusses the limitations of this work and connects them to an outlook for future research considering the lock-in phenomenon in marketing, path dependence, and beyond.