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Three Critical Changes to the Role of CFO Read chapter Read first chapter

2018 | OriginalPaper | Chapter

2. Finance Taking a Customer-Centric View

Authors : Magnus Lind, Kelly Barner

Published in: Finance Unleashed

Publisher: Springer International Publishing

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Abstract

The ultimate goal of any company is to sustainably increase the level of stakeholder value they create. As a result, the primary stakeholders are their customers, since they are the key source of financial value and long-term commercial survival.

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Footnotes
1
“Strategic,” Merriam Webster, Accessed July 6, 2016, http://​www.​merriam-webster.​com/​dictionary/​strategic.
 
2
Deborah Gage, “The Venture Capital Secret: 3 Out of 4 Start-Ups Fail,” The Wall Street Journal, September 20, 2012, http://​www.​wsj.​com/​articles/​SB10000872396390​4437202045780049​80476429190.
 
3
Art Digital, “Don't live a limited life, (Steve Jobs motivates you in less than two minutes),” YouTube Video, 1:06, September 25, 2015, https://​www.​youtube.​com/​watch?​v=​WilF7TVIgXI.
 
Metadata
Title
Finance Taking a Customer-Centric View
Authors
Magnus Lind
Kelly Barner
Copyright Year
2018
Book
Finance Unleashed

Print ISBN: 978-3-319-66369-2

Electronic ISBN: 978-3-319-66370-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-66370-8_2