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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Financial Services Marketing in a Changing Deregulated Environment

Authors : Jay Nathan, Ph.D., Vinay Kothari, Ph.D.

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Prior to deregulation, banks and thrift institutions have directed their efforts towards traditional market segments. The deregulation has heightened the level of competition between various financial institutions which include nonbank financial institutions, such as insurance companies and security brokerage firms. This paper examines the evolution of marketing of financial services in a changing legal environment and attempts to tie the marketing needs of commercial banks and thrifts (S & Ls) to the newly defined deregulated market place.

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Metadata
Title
Financial Services Marketing in a Changing Deregulated Environment
Authors
Jay Nathan, Ph.D.
Vinay Kothari, Ph.D.
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_68