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User-Centered Service Innovation for Commercial Vehicles: Plugging in the Handyman Market Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Flexibility in Mass Customization of Houses

Authors : Salman Khalili-Araghi, Branko Kolarevic

Published in: Customization 4.0

Publisher: Springer International Publishing

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Abstract

Mass customization as a business strategy serves to provide for product variations while maintaining the efficiency of production. Houses are one-of-a-kind products that reflect social and cultural differences of inhabitants who live in them. True adaptation of mass customization in the housing industry demands for flexibility, that is, stability and responsiveness in producing highly customized houses. Achieving that requires smooth flow of information among and effective collaboration between customers, designers, and manufacturers. This paper presents a comprehensive framework in the adaptation of mass customization in the housing industry by delineating fundamentals and technological developments in design, customization, and manufacturing spaces. Difficulties and challenges of such an approach are discussed from both companies’ and customers’ perspectives.

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previous chapter Productivity, Challenges, and Applying Mass Customization in the Building and Construction Industry
next chapter Product and Service Variety Versus Internal Performance: Toward New Balances
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Metadata
Title
Flexibility in Mass Customization of Houses
Authors
Salman Khalili-Araghi
Branko Kolarevic
Copyright Year
2018
Book
Customization 4.0

Print ISBN: 978-3-319-77555-5

Electronic ISBN: 978-3-319-77556-2

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-77556-2_35

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