Advertisement
Published in:
2005 | OriginalPaper | Chapter
Focus the Mining Beacon: Lessons and Challenges from the World of E-Commerce
Author : Ron Kohavi
Published in: Knowledge Discovery in Databases: PKDD 2005
Publisher: Springer Berlin Heidelberg
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Electronic Commerce is now entering its second decade, with Amazon.com and eBay now in existence for ten years. With massive amounts of data, an actionable domain, and measurable ROI, multiple companies use data mining and knowledge discovery to understand their customers and improve interactions. We present important lessons and challenges using e-commerce examples across two dimensions: (i) business-level to technical, and (ii) the mining lifecycle from data collection, data warehouse construction, to discovery and deployment. Many of the lessons and challenges are applicable to domains outside e-commerce.