2010 | OriginalPaper | Chapter
Focusing on the Prosumer
On Correcting an Error in the History of Social Theory
Author : George Ritzer
Published in: Prosumer Revisited
Publisher: VS Verlag für Sozialwissenschaften
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A „paradigm shift“ seems to be underway in thinking about the economy. It involves a movement away from thinking about separable and distinct producers and consumers and towards a focus on prosumers, or those who are simultaneously involved in both production and consumption.