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2012 | OriginalPaper | Chapter

19. Fraunhofer’s Discover Markets: Fostering Technology Transfer by Integrating the Layperson’s Perspective

Authors : Martina Schraudner, Solveig Wehking

Published in: Technology Transfer in a Global Economy

Publisher: Springer US

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Abstract

This article presents and discusses Discover Markets, an initiative by funded by the German Federal Ministry of Education and Research, that seeks to redefine the boundaries of research and development and promote technology transfer by including a wider range of people in the process.

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previous chapter The Demand Readiness Level Scale as New Proposed Tool to Hybridise Market Pull with Technology Push Approaches in Technology Transfer Practices

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Title: Fraunhofer’s Discover Markets: Fostering Technology Transfer by Integrating the Layperson’s Perspective
Authors: Martina Schraudner
Solveig Wehking
Publisher: Springer US
Book: Technology Transfer in a Global Economy
Print ISBN: 978-1-4614-6101-2

Electronic ISBN: 978-1-4614-6102-9

Copyright Year: 2012
DOI: https://doi.org/10.1007/978-1-4614-6102-9_19

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