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Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Freight Consolidation Strategies for Channel Management: A Response to Environmental Change

Authors : George C. Jackson, Fred W. Morgan

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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High interest rates and inflation, combined with deregulation of the transportation industry, have significantly affected the environment within which channel decisions are conceived and implemented. In this article, freight consolidation is presented as a strategic response to these environmental disturbances.

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Metadata
Title
Freight Consolidation Strategies for Channel Management: A Response to Environmental Change
Authors
George C. Jackson
Fred W. Morgan
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_3