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2017 | OriginalPaper | Chapter

5. Future of Marketology (FOM)

Author : Hashem Aghazadeh

Published in: Principles of Marketology, Volume 2

Publisher: Palgrave Macmillan US

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Abstract

The future of marketology is explored practically in five sections: (1) Future trends and priorities of business and technology; (2) Future big changes of modern business environment; (3) Future of marketology foundations; (4) Future of marketology functionalities; (5) Future of marketology: Cloud Marketology Canvas (CMC). In each section trends, evolutions and predictions are provided; and issues are explained and exercised within business context and marketology context. The standard marketology canvas (SMC)’ = is reengineered and extended as cloud marketology canvas (CMC) including: cloud marketology strategic management (CMSM), cloud marketology organizational architecture (CMOA), cloud marketology organizational design (CMOD), cloud marketology organizational behavior (CMOB), and cloud marketology organizational contribution (CMOC). For future of marketology the strategists, technologists, business analysts and marketologists should cooperate.

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Metadata
Title
Future of Marketology (FOM)
Author
Hashem Aghazadeh
Copyright Year
2017
DOI
https://doi.org/10.1057/978-1-137-54833-7_5