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2018 | OriginalPaper | Chapter

Gamification Framework: Using Lexical Approach on Social Media Application Online Reviews

Authors : Abdullah Azhari, Xiaowen Fang

Published in: Human-Computer Interaction. Interaction Technologies

Publisher: Springer International Publishing

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Abstract

In the field of Gamification, much work has been devoted to designing gamified software using game design elements. However, there is presently insufficient research on designing gamified software investigating both entertainment and utilitarian elements [1]. Also, there are many ambiguous uses of this technology and technical difficulties, because of the limited documentation of Gamification data usage in the industry [2]. This study is inspired by the revised lexical approach [3] to investigate Gamification framework by analyzing large-scale online SMAs’ reviews. It includes the following major steps: (1) Collecting and downloading a large body of online reviews; (2) Employing Basic Natural Language Processing techniques to build a dictionary of Gamification descriptive adjectives; (3) Extracting users ratings of adjectives; (4) Conducting factor analyses to identify Gamification traits based on adjectives; (5) Conducting card sorting technique to further simplify the complex factor structure discovered in the factor analysis. This study demonstrates a new perspective to conduct research in the intersection of Game Studies and HCI (entertainment and utilitarian aspects). Gamification traits are identified for creating design guidelines and evaluating Gamification.

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previous chapter TrackMaze: A Comparison of Head-Tracking, Eye-Tracking, and Tilt as Input Methods for Mobile Games
next chapter Competitively Versus Cooperatively? An Analysis of the Effect of Gameplay on Human Emotions and Behaviors
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Metadata
Title
Gamification Framework: Using Lexical Approach on Social Media Application Online Reviews
Authors
Abdullah Azhari
Xiaowen Fang
Copyright Year
2018
Book
Human-Computer Interaction. Interaction Technologies

Print ISBN: 978-3-319-91249-3

Electronic ISBN: 978-3-319-91250-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-91250-9_32