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2013 | OriginalPaper | Chapter

Gamification in Tourism

Authors : Feifei Xu, Jessika Weber, Dimitrios Buhalis

Published in: Information and Communication Technologies in Tourism 2014

Publisher: Springer International Publishing

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Abstract

Gamification, as a new topic, is a future trend which can be applied in tourism in many ways to elicit motivation and behaviour change. This paper is a conceptual work on gamification in tourism discussing the concept on how game design elements and game thinking can be applied in a tourism context. Based on that, it defines tourism gamification and identifies intrinsic and extrinsic motivation elements that can be used in gamification in order to influence consumer engagement, customer loyalty, brand awareness, and user experience in tourism areas. Best practice examples show where this innovative concept of gamification is already applied in tourism. The paper also outlines limitations of gamification and makes suggestions for future research.

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Title: Gamification in Tourism
Authors: Feifei Xu
Jessika Weber
Dimitrios Buhalis
Publisher: Springer International Publishing
Book: Information and Communication Technologies in Tourism 2014
Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright Year: 2013
DOI: https://doi.org/10.1007/978-3-319-03973-2_38

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