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2017 | OriginalPaper | Chapter

10. Gender and Political Communication in Africa

Authors : Tayo Agunbiade, BA, BSc, Olajumoke Akiode, PhD

Published in: Political Communication in Africa

Publisher: Springer International Publishing

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Abstract

Gender and political communication in Africa interrogates political communication in Africa with specific focus on Nigeria, and how well gender is mainstreamed in political communication and dialogues. This study explores the role gender stereotypes play in the political communication processes, content and effect, and the ensuing narrative. The findings of this research include the inadequacy of existing efforts such as quota systems and parity laws in increasing women’s political participation and bridging gender gap in African politics. This research advocates strategic gender mainstreaming in political communication. This includes integrating gender-friendly and gender-sensitive campaigns and initiatives into political communication in both content and purpose. This will enhance equitable media access, representation, and projection of the female political class and increased collaborative effort among women for increased political participation so as to change the existing narrative.

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Metadata
Title
Gender and Political Communication in Africa
Authors
Tayo Agunbiade, BA, BSc
Olajumoke Akiode, PhD
Copyright Year
2017
Book
Political Communication in Africa

Print ISBN: 978-3-319-48630-7

Electronic ISBN: 978-3-319-48631-4

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-48631-4_10