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Peer-to-Peer Networking and Applications

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01-06-2010

Gender differences in digital music distribution methods

Authors: Kalliopi Tzantzara, Anastasios A. Economides

Published in: Peer-to-Peer Networking and Applications | Issue 2/2010

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Abstract

This study examines gender differences among Greek Internet users in using digital music distribution methods. First, a Web-based questionnaire was developed and placed on most popular Greek forums. Then, 300 Greek Internet users stated their opinions regarding digital music and the following downloading methods: 1) Http downloading, 2) P2P downloading, 3) Torrent downloading, and 4) Combined iTunes method. The results revealed that P2P programs are the first choice for downloading mp3. The responders were satisfied with the P2P’s easiness of use, the variety of songs and the no need to pay. However, they worried about P2P’s safety. Gender differences were identified in several areas. Music industry managers could consider these findings in their strategies to reach the consumers. Advertising companies could use the results to target differently male or female consumers.

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Title: Gender differences in digital music distribution methods
Authors: Kalliopi Tzantzara
Anastasios A. Economides
Publication date: 01-06-2010
Publisher: Springer US
Published in: Peer-to-Peer Networking and Applications / Issue 2/2010
Print ISSN: 1936-6442
Electronic ISSN: 1936-6450
DOI: https://doi.org/10.1007/s12083-009-0056-4

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