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Published in:
2018 | OriginalPaper | Chapter
12. General Motors: Globalization, Disruption, and Sustainability
Author : Daniel R. LeClair
Published in: Business Despite Borders
Publisher: Springer International Publishing
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Abstract
Built originally for scale and efficiency, General Motors (GM) found itself ill-equipped to react quickly to companies exporting better, more fuel-efficient cars to the US. That, along with a global recession and credit crisis, nearly killed the company. Now it is confronted with the threat of disruption from not one source but from many—autonomous vehicles, electrification, and ride sharing.
This chapter considers the ongoing story of the iconic industrial corporation. It was selected for this volume not as the epitome of a modern global enterprise, but rather because of the range of issues that it now faces. A profoundly different global species is emerging. GM is now a smaller, more market-driven, and agile company that leverages its international network to innovate. It is more likely to be inspired by global sustainability challenges than by the blind pursuit of profits.