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Published in:
2017 | OriginalPaper | Chapter
13. Generating New Sales
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Abstract
The newcomers in the field of e-commerce often tend to have problems with gaining enough traffic to their web sites. It is quite difficult to attract customers if nobody even knows about your existence. Since making profit online requires a lot of time, investments, planning, and management, you have to be patient and consistent to get your web site out of the Google search abyss and increase your web site traffic. In this chapter, we’ll shed light on the most effective ways of sales generation in the context of a successful marketing campaign.