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Artificial Neural Network and Structural Equation Modeling Techniques Read chapter Read first chapter

2022 | OriginalPaper | Chapter

Green Practices in Marketing

Authors : Ahmed Mahdi Abdulkareem, AlokKumar Chakrawal

Published in: Artificial Neural Networks and Structural Equation Modeling

Publisher: Springer Nature Singapore

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Abstract

This chapter aims to describe the role of green communication, openness, and altruism on customers’ intentions to purchase gen products. The theory of planned behavior and value-attitude-behavior cognitive hierarchy will be described in this chapter. In addition, many challenges and issues associated with green practices in social commerce will be addressed.

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Metadata
Title
Green Practices in Marketing
Authors
Ahmed Mahdi Abdulkareem
AlokKumar Chakrawal
Copyright Year
2022
Publisher
Springer Nature Singapore
Book
Artificial Neural Networks and Structural Equation Modeling

Print ISBN: 978-981-19-6508-1

Electronic ISBN: 978-981-19-6509-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-981-19-6509-8_15