Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Managing Shari’ah-Compliant Businesses to Create Sustainable Value Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia

Authors : Azmin Azliza Aziz, Nurliana Md Rahin, Norhazwani Mohamed Asri

Published in: Management of Shari’ah Compliant Businesses

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Nowadays, many businesses utilize social media such as Facebook, Twitter, and Instagram to advertise their products and connect with their customers. This includes the local health and beauty product companies which is one of the fastest-growing businesses in Malaysia. Notably, in order to advertise their products on social media, advertisers are obliged to adhere to the guidelines issued by the government authorities such as the Malaysian Communications and Multimedia Commission (MCMC), Ministry of Health Malaysia, and Jabatan Kemajuan Islam Malaysia (JAKIM). Nevertheless, some advertisers simply ignore the guidelines. Hence, this case study explores five characteristics of Halal advertising in the context of the Malaysian health and beauty product industry, by carrying out a content analysis on Facebook advertisements of a local health and beauty product company in Malaysia. The findings show that the advertising practices do not fully fulfil the five characteristics, indicating that despite the product is Halal certified, the advertising practices are not 100% Shariah compliant. This study is significant and contributes to the body of knowledge as this is the first case study examining the advertising practices of local health and beauty products on Facebook in Malaysia from an Islamic perspective.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Can Siti Khadijah Telekung Overcome Cultural Differences in the UK?
Footnotes
Literature
Abdul Cader, A. (2015). Islamic challenges to advertising: A Saudi Arabian perspective. Journal of Islamic Marketing, 6(2), 166–187.CrossRef
Abuznaid, S. (2012). Islamic marketing: Addressing the Muslim market. An-Najah University Journal of Research (Humanities), 26(6), 1473–1503.
Ahmed, R., Seedani, S., Ahuja, M., & Paryani, S. (2015). Impact of celebrity endorsement on consumer buying behavior. Journal of Marketing and Consumer Research, 16, 12–20.
Anwar, M., & Saeed, M. (1996). Promotional tools of marketing: An Islamic perspective. Intellectual Discourse, 4(1–2), 15–30.
Al-Makaty, S. S., van Tubergen, G. N., Whitlow, S. S., & Boyd, D. A. (1996). Attitudes toward advertising in Islam. Journal of Advertising Research, 36(3), 16–26.
Bannister, A., Kiefer, J., & Nellums, J. (2013). College students’ perceptions of and behaviors regarding Facebook© advertising: An exploratory study. The Catalyst, 3(1), 2.CrossRef
Celebi, S. I. (2015). How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising? Computers in Human Behavior, 51, 312–324.CrossRef
Cheng, P. L. K., & Low, K. (2008). The brand marketing of halal products: The way forward. The ICFAI University Journal of Brand Management, 5(4), 37–50.
Curran, K., Graham, S., & Temple, C. (2011). Advertising on Facebook. International Journal of E-business development, 1(1), 26–33.
Damirchi, G. V., & Shafai, J. (2011). A guideline to Islamic marketing mix. Interdisciplinary Journal of Contemporary Research in Business, 3(3), 1339–1347.
Fadahunsi, A., & Kargwell, S. (2015). Social media, consumer behavior and marketing strategy: Implications of “Halal” on Islamic marketing operations. Journal of Small Business and Entrepreneurship Development, 3(1), 36–43.CrossRef
Gaber, H. R., & Wright, L. T. (2014). Fast-food advertising in social media. A case study on Facebook in Egypt. Journal of Business and Retail Management Research, 9(1), 52–63.
Goldsmith, R., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43–54. Retrieved from http://​www.​jstor.​org/​stable/​4189151
Haque, A., Ahmed, K., & Irfath Jahan, S. (2010). Shariah observation: Advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing, 1(1), 70–77.CrossRef
Islam, M. E., & Alam, M. Z. (2013). Advertising: An Islamic perspective. International Journal of Ethics in Social Sciences, 1(1), 105–116.
Kadir, A. Y. A., & Al-Aidaros, A.-H. (2015). Factors influencing advertising in Malaysia from an Islamic perspective: Case of Kedah State. International Review of Management and Business Research, 4(1), 189.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.CrossRef
Keller, N. H. M. (1994). Reliance of the Traveler a Classic Manual of Islamic Sacred Law by Ibn Naqib Misri. Evanston, IL: Sunna Books (translated).
Purnama, F. A., & Safira, A. (2017). Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims. Journal of Emerging Economies & Islamic Research, 5(2), 43–57.CrossRef
Rice, G., & Al-Mossawi, M. (2002). The implication of Islam for advertising messages: The Middle Eastern context. Journal of Euromarketing, 11(3), 71–96.CrossRef
Scott, B. M., & Lutz, R. J. (1989). An empirical examination of attitude toward the ad in an advertising pretest context. Journal of Marketing, 53, 48–65.CrossRef
Shafiq, A., Haque, A., Abdullah, K., & Jan, M. (2017). Beliefs about Islamic advertising: An exploratory study in Malaysia. Journal of Islamic Marketing, 8(3), 409–429.CrossRef
The Communications and Multimedia Content Forum of Malaysia. (1998). The Malaysian communications and multimedia content code. Off Jalan Damansara: The Communications and Multimedia Content Forum of Malaysia.
Vilčeková, L. (2016). Advertising credibility across different media channels. International E-Journal of Advances in Social Sciences, 2(4), 126–129.
Wathen, C. N., & Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web. Journal of the American Society for Information Science and Technology, 53(2), 131–145.CrossRef
Wolff, M. (2012). The Facebook fallacy. Technology Review, 115(4), 70–72.
Metadata
Title
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia
Authors
Azmin Azliza Aziz
Nurliana Md Rahin
Norhazwani Mohamed Asri
Copyright Year
2019
Publisher
Springer International Publishing
Book
Management of Shari’ah Compliant Businesses

Print ISBN: 978-3-030-10906-6

Electronic ISBN: 978-3-030-10907-3

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-10907-3_16