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2022 | OriginalPaper | Chapter

Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage

Author : K. Noorliza

Published in: Strategic Islamic Marketing

Publisher: Springer International Publishing

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Abstract

This chapter presents information about the halal BCT application and its antecedents and consequences in the halal logistics and supply chains. Later, it provides the hybrid and innovative model of the halal BCT application that makes firms gain more positive impact.

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Title: Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage
Author: K. Noorliza
Publisher: Springer International Publishing
Book: Strategic Islamic Marketing
Print ISBN: 978-3-030-98159-4

Electronic ISBN: 978-3-030-98160-0

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-98160-0_17