2016 | OriginalPaper | Chapter
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
Authors : Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez, Francisco Rejón-Guardia
Published in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Publisher: Springer International Publishing
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