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2019 | OriginalPaper | Chapter
9. How Do You Write a Business Plan?
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Abstract
The financial modelling in the previous chapter leads nicely into the topic of writing a business plan, covered in this chapter. Business plans can be useful for many reasons other than to raise funding. The fundamental reason for creating a plan, is to map out the route you are going to follow to achieve your intended goal. As such it is a living document that you read, review and adapt constantly.
We cover the required contents of a good business plan and how it should be prepared and written. Like the financial model, this should be a team event so that everyone is bought into it and agrees that it is practical and achievable.
The chapter concludes with a look at business presentations with some tips on how to prepare and successfully deliver a pitch or business plan presentation.