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Artificial Neural Network and Structural Equation Modeling Techniques Read chapter Read first chapter

2022 | OriginalPaper | Chapter

How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention

Authors : Raed Khamis Alharbi, Ghufran Alsaker, Noor Azira Binti Rushar Haimi, Alhamdi Mohammed

Published in: Artificial Neural Networks and Structural Equation Modeling

Publisher: Springer Nature Singapore

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Abstract

In the world of e-commerce, trust and eWOM are crucial. Though previous study has looked into the relationship between trust, eWOM, and purchasing intent, the factors that influence the formation of trust in e-commerce are mainly unknown. E-commerce is heavily influenced by customer trust and eWOM. Customer trust and eWOM are critical to the company’s success. This chapter seeks to provide insight and highlight the influence of trust and eWOM on social commerce by analyzing the impact of trust on social commerce and highlighting the most critical obstacles and issues that contribute to its diminishing performance. Furthermore, the complete analysis of how eWOM influences social commerce in this chapter will aid researchers and academics.

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Metadata
Title
How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention
Authors
Raed Khamis Alharbi
Ghufran Alsaker
Noor Azira Binti Rushar Haimi
Alhamdi Mohammed
Copyright Year
2022
Publisher
Springer Nature Singapore
Book
Artificial Neural Networks and Structural Equation Modeling

Print ISBN: 978-981-19-6508-1

Electronic ISBN: 978-981-19-6509-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-981-19-6509-8_10