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Published in:
2011 | OriginalPaper | Chapter
How to Manage Reputation
Authors : Kerstin Liehr-Gobbers, Christopher Storck
Published in: Reputation Management
Publisher: Springer Berlin Heidelberg
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Abstract
Liehr and Storck open this section with an illustration of the evolution of reputation management as a managing process. It explains how its status as being a regular management process inevitably asked for performance measurement. The authors describe how the need for evaluation methods has lead to various cooperations between communicators and management accountants over the last years. The article traces this collaboration and highlights its major outcomes. Liehr and Storck close the chapter with a business case exemplifying these transdisciplinary standards.