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Published in:
2018 | OriginalPaper | Chapter
40. Hub Airport 4.0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experience and Drive Operational Excellence
Authors : Rolf Felkel, Dieter Steinmann, Frank Follert
Published in: Digital Marketplaces Unleashed
Publisher: Springer Berlin Heidelberg
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Abstract
In this article, an overview is given of several recent projects at Frankfurt airport that broke new ground by
using predictive analytics and adopting innovative approaches to tackle commercial and hub specific operational
challenges with big data analytics. The first exemplary project focused on the design and implementation of
a comprehensive passenger flow management solution, which resulted in reduced waiting times leading to significantly
increased customer satisfaction. Furthermore, the Smart Data Lab concept is presented, an agile approach to investigate
business opportunities with predictive analytics which has been successfully applied to various topics such as
recognizing trends in retail revenues.