38. Human Resource Management Practices: A Case of Telecommunication Company in the United Arab Emirates

Human resource management (HRM) plays a critical role in any organization. It attributes to the fact that human resources are the most important asset an organization has. Employees are mandated to transform company strategies and goals into tangible outcome and for this reason, they provide a source of competitive advantage to an organization. The study utilized case study method by describing the HR practices that includes career and development programs, employee performance and evaluation system, and staffing functions of a telecommunication company in the UAE through an interview with the HR manager. The purposively selected telecommunication company has claimed to have achieved tremendous success due to its strong leadership and commitment to quality. Although the company has made strides in its HR practices, there is a need to improve to maximize the potential of its workforce.