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Published in:

2007 | OriginalPaper | Chapter

Hungary

Published in: International Direct Marketing

Publisher: Springer Berlin Heidelberg

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The economic growth expected to accompany EU membership and the start provided by development funds should begin to show clearly visible returns by the early year 2006. Growth industries of the future like biotechnology, information technology and logistics should support structural change in Hungary and move the country closer to EU levels in the near future. The private consumption shows a rise of 3.5 to 4.0% in 2006. Direct marketing enjoys a great popularity in Hungary and even ranks ahead of TV-ads. Nearly 70% of the recipients of direct mailings regularly take the time to read it.

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