13. I&P Group Sdn Berhad

I&P Group Sdn Berhad is one of the reputable property developers in Malaysia. It is a wholly-owned subsidiary of Permodalan Nasional Berhad (PNB) and was formed in May 2009 after the successful mergers and rationalisation exercise between three companies. Developing new townships has continuously been the company strength in the area of Klang Valley and Johor Bahru. Currently, the company is managed by Dato’ Ir Jamaludin Osman. Being trained as a professional civil engineer, his previous working experience strongly supports his excellence in handling the company. He pinpoints that housing developers should be self-centred and keep on learning new knowledge. Smart learning strategies with sensible plan will enhance the capabilities of the housing development firm. For example, he posits that marketing department should lead the product design as the team enjoys original idea, captured from the buyers. Apart from that, the housing entrepreneurs should regularly review trends so they would not miss out on new opportunities or become irrelevant with the marketing message. Large housing companies must keep hunting for new land banks and innovate the products extensively to vie with other leading conglomerates. Teamwork is an important element of company success, and grouping the employees together has advantages in building the ‘team’ attitude. Finally, he also alludes to few attributes such as location, quality, on-time delivery and value creation as the major selling points of his residential products.