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Social Network Analysis and Mining
Published in: Social Network Analysis and Mining 1/2022

01-12-2022 | Original Article

I tag, you tag: the role of tagging in the formation of topic-based communities of video game channels in YouTube (2016)

Authors: Ana Ruiz Segarra, Juan-Luis Suárez

Published in: Social Network Analysis and Mining | Issue 1/2022

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Abstract

This article proposes to detect topic-based communities by analyzing the language that YouTube creators use to tag their channels. We downloaded a set of tags of YouTube video game-related channels using the most popular video game titles of 2016 as queries. We compare the tags of the channels to create a network of channel tags’ similarity. The resulting network helped us to discover topic-based communities of popular video game channels in YouTube in 2016. Then, we analyzed the connections of the network to understand how channels grouped around popular and complex topics such as ‘let play,’ a video format popular in the platform in 2016. Our discoveries add knowledge on how individual tagging practices help in the formation of communities around topics in YouTube. We argue that through the analysis of channels’ tags, we will get a better understanding of how gaming channels in YouTube helped in the creation of topic-based communities at a large scale through the individual use of tags.
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Appendix
Available only for authorised users
Footnotes
1
According to YouTube support page, a YouTube channel represents the public presence of a user or a company. Each YouTube channel is associated with an email, so it is intended to be a profile representation of that email. (YouTube Help 2021).
 
2
The Jaccard similarity between sets S1 and S2, \(Jsim(S1, S2)\) is defined to be \(\frac{\left|S1 \cap S2\right|}{\left|S1 \cup S2\right|}\)
 
3
Our measure of similarity between sets S1 and S2, \(Lsim(S1, S2)\) is defined to be \(\left|S1\cap S2\right|\)
 
4
To establish the duration over time, we would need to analyze the data over several months/years.
 
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Metadata
Title
I tag, you tag: the role of tagging in the formation of topic-based communities of video game channels in YouTube (2016)
Authors
Ana Ruiz Segarra
Juan-Luis Suárez
Publication date
01-12-2022
Publisher
Springer Vienna
Published in
Social Network Analysis and Mining / Issue 1/2022
Print ISSN: 1869-5450
Electronic ISSN: 1869-5469
DOI
https://doi.org/10.1007/s13278-021-00834-z

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