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2017 | OriginalPaper | Chapter

42. Impact and Positioning in Social Media of Events in Southern Ecuador

Authors : Eva Sánchez-Amboage, Verónica Mora-Jácome, Estefanía Sánchez-Cevallos

Published in: Media and Metamedia Management

Publisher: Springer International Publishing

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Abstract

In the southern region of Ecuador, the framework for developing event tourism is quite good. According to data from the Universidad Técnica Particular de Loja (Ecuador), in 2012 there were 123 national and international events attended by 26 thousand people. That generated an annual income of almost $3 million. The present research aims at identifying what is the positioning of the southern region of Ecuador—through the city Loja—in events organizations and their impact on social networks.

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Title: Impact and Positioning in Social Media of Events in Southern Ecuador
Authors: Eva Sánchez-Amboage
Verónica Mora-Jácome
Estefanía Sánchez-Cevallos
Publisher: Springer International Publishing
Book: Media and Metamedia Management
Print ISBN: 978-3-319-46066-6

Electronic ISBN: 978-3-319-46068-0

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-46068-0_42

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