Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2020 | OriginalPaper | Chapter

7. Implications for Business Strategy and Lessons from Japan in a Global Business Perspective

Author : Eric Romann

Published in: Nonmarket Strategy in Japan

Publisher: Springer Singapore

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Finalizing the case study analysis, this chapter highlights the six categories of business objectives/strategies found across CPA instances: Creating a new business framework, Boosting sales/enhancing business, Reducing or neutralizing threats for business, Support for investment decision-making, Norms and rule setting, Global strategy/meaning of Japan. Four generic strategies and their respective major resources are proposed with objectives ranging between the two poles of Threat for business and Norm setting/Creation of a business framework: Hard pressure: state power, economic power; Soft pressure: public opinion, legitimacy; Direct persuasion: informational/expertise, legitimacy; Indirect persuasion: stakeholders/influencers.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Case Study
next chapter General Conclusion
Footnotes
1
More than three-fourths of Aflac’s pretax operating earnings is generated in Japan.
 
2
In English: sublation, that is, “abolish”, “preserve”, and “transcend”, that is, keeping the good of the thesis at a higher level. In philosophy, aufheben is used by Hegel to explain what happens when a thesis and antithesis interact, and in this sense is translated mainly as “sublate”.
 
3
Directive relative to products using or having an impact on energy consumption (washing machines, refrigerators etc.) and subject to energy efficiency requirements. Introduced in 2009.
 
Literature
Andrews, L. (1996). The Relationship of Political Marketing to Political Lobbying: An Examination of the Devonport Campaign for the Trident Refitting Contract. European Journal of Marketing, 30(10/11), 76–99.CrossRef
Bonardi, J. P. (2011). Corporate Political Resources and the Resource-based View of the Firm. Strategic Organization, 9(3), 247–255.CrossRef
Dahan, N. (2005a). A Contribution to the Conceptualization of Political Resources Utilized in Corporate Political Action. Journal of Public Affairs, 5(1), 43–54.CrossRef
Dahan, N. (2005b). Can There be a Resource-based View of Politics? International Studies of Management and Organizations, 35(2), 8–27.CrossRef
Dahl, R. A. (1957). The concept of power. Behavioral Science, 2(3), 201–215.
Dahl, R. A. (1963). Modern Political Analysis. Englewood Cliff, NJ: Prentice Hall.
Dahl, R. A., & Stinebrickner, B. (2003). Modern Political Analysis (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Fujii, T. (2012). Kyôsô Senryaku Toshite no Gurôbaru Rûru. Tokyo: Tôyô Keizai Shinpôsha.
Lasswell, H. D., & Kaplan, A. (1950). Power and Society, a Framework for Political Inquiry. New Haven, CT: Yale University Press.
Mahoney, C. (2008). Brussels versus the Beltway: Advocacy in the United States and the European Union. Washington, DC: Georgetown University Press.
Olson, M. (1965). The Logic of Collective Action: Public Goods and the Theory of Groups. Cambridge MA: Harvard University Press.
Metadata
Title
Implications for Business Strategy and Lessons from Japan in a Global Business Perspective
Author
Eric Romann
Copyright Year
2020
Publisher
Springer Singapore
Book
Nonmarket Strategy in Japan

Print ISBN: 978-981-15-7324-8

Electronic ISBN: 978-981-15-7325-5

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-981-15-7325-5_7

Premium Partner

    Image Credits