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Published in:
2014 | OriginalPaper | Chapter
11. Improving User Experience: A Methodology Proposal for Web Usability Measurement
Authors : Alexis Bañón-Gomis, José-Vicente Tomás-Miquel, Manuel Expósito-Langa
Published in: Strategies in E-Business
Publisher: Springer US
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Abstract
This work focuses on the concept of web usability. The objective of this research is to analyze, and improve on, currently available tools for measuring web usability, and propose a new evaluation methodology which will reduce the uncertainty that is inherent in the tools that currently exist. With this aim in mind, and taking as a starting point, the web usability evaluation framework proposed by Hassan and Martín (2003) and Suárez-Torrente (2011) a new collection of evaluation criteria with a high degree of disaggregation has been developed along with an associated metrics. We believe that the existing methodologies have been improved upon as the subjective elements of the evaluation process have been considerably reduced. The proposed improvements hold two main advantages: firstly, its use is less sensitive to a change of evaluator, thus offering greater robustness; secondly, expert evaluators are not necessary for its application.