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2015 | OriginalPaper | Chapter

Incorporating Mitigating Circumstances into Reputation Assessment

Authors : Simon Miles, Nathan Griffiths

Published in: Advances in Social Computing and Multiagent Systems

Publisher: Springer International Publishing

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Abstract

Reputation enables customers to select between providers, and balance risk against other aspects of service provision. For new providers that have yet to establish a track record, negative ratings can significantly impact on their chances of being selected. Existing work has shown that malicious or inaccurate reviews, and subjective differences, can be accounted for. However, an honest balanced review of service provision may still be an unreliable predictor of future performance if the circumstances differ. Specifically, mitigating circumstances may have affected previous provision. For example, while a delivery service may generally be reliable, a particular delivery may be delayed by unexpected flooding. A common way to ameliorate such effects is by weighting the influence of past events on reputation by their recency. In this paper, we argue that it is more effective to query detailed records of service provision, using patterns that describe the circumstances to determine the significance of previous interactions.

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Footnotes
1
Such a situation may indicate poor judgement and so have a degree of relevance, but this is not considered in this paper.
 
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Metadata
Title
Incorporating Mitigating Circumstances into Reputation Assessment
Authors
Simon Miles
Nathan Griffiths
Copyright Year
2015
Book
Advances in Social Computing and Multiagent Systems

Print ISBN: 978-3-319-24803-5

Electronic ISBN: 978-3-319-24804-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-24804-2_6

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