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2016 | OriginalPaper | Chapter

6. Industrial Product Design and Development

Author : Claudio A. Saavedra

Published in: The Marketing Challenge for Industrial Companies

Publisher: Springer International Publishing

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Abstract

This chapter presents modern concepts and a fundamental protocol to understand and implement the development of new technical products. It is mainly dedicated to the industrial marketer who needs notions of R&D management and engineering.The R&D requisite for good market research is discussed, as well as the cultural and methodological requirements to carry-on effective product development. Project management tools are also revised. Additional steps include development and selection of competing product concepts, feasibility analysis, product architecture, design for manufacture, design for logistics and after-sales services, detailed design, prototyping and production scaling-up.

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Title: Industrial Product Design and Development
Author: Claudio A. Saavedra
Publisher: Springer International Publishing
Book: The Marketing Challenge for Industrial Companies
Print ISBN: 978-3-319-30609-4

Electronic ISBN: 978-3-319-30610-0

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-3-319-30610-0_6