2015 | OriginalPaper | Chapter
Information of Use to New Doctorates Interested in Publishing in Marketing Journals
Author : Gary L. Clark
Published in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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A total of 359 articles from eight marketing journals were surveyed to determine authorship of articles and the employment affiliation of the articles’ author(s). The results suggest that some institutions have faculty who favor publishing in certain journals used in the present study.