Top

Published in:

2022 | OriginalPaper | Chapter

12. Information System and Structure Design for Social Media Monetization

Authors : Francisco J. Martínez-López, Yangchun Li, Susan M. Young

Published in: Social Media Monetization

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

Information system (IS) and structure design establish the foundation for successful social media monetization. Previously, we have focused on discussing the conceptual and theoretical aspects of social media monetization. In this chapter, we will focus our attention on more practical knowledge about how to design an IS and structure design for social media monetization. The design research produces new insights for social media monetization because it applies existing theory and knowledge in a field of practice, and, most importantly, updates, refines, and advances our perceptions and knowledge about social media monetization in the iterative and interactive process between designers and artifacts. IS design research has been relevant to theory and knowledge for action, i.e., a form of how-to-do knowledge (Gregor, MIS Quarterly: Management Information Systems, 30(3), 611–642, 2006).

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Business Model Design for Social Media Companies

next chapter Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions

FTC Imposes $5 Billion Penalty and Sweeping New Privacy Restrictions on Facebook. Retrieved May 6, 2022, from https://www.ftc.gov/news-events/news/press-releases/2019/07/ftc-imposes-5-billion-penalty-sweeping-new-privacy-restrictions-facebook

Social Media Increases Depression and Loneliness. Retrieved May 12, 2022, from https://healtharchivee.com/social-media-increases-depression-and-loneliness/#:~:text=Social%20Media%20Increases%20Depression%20and%20Loneliness.%20Social%20media%2C,social%20media%20isolates%20people%20and%20leads%20to%20depression

LinkedIn Recruiter. Retrieved May 14, 2022, from https://business.linkedin.com/talent-solutions/recruiter

The Cyberspace Administration of China (CAC) announces the Regulations on the Administration of Internet Forum Community Services (with full text). Retrieved May 16, 2022, from http://www.sic.gov.cn/News/91/8409.htm

The case study about Kuaishou was adapted from Kuaishou e-commerce evolution: From barbarism to prosperity. Retrieved May 17, 2022, from https://www.chinaz.com/2022/0516/1395603.shtml

The History of Gamification (From the Very Beginning to Now). Retrieved May 20, 2022, from https://www.growthengineering.co.uk/history-of-gamification/

AIR. (2021). YouTube demonetization: How to continue making money from your channel. Retrieved May 16, 2022, from https://air.io/en/youtube/youtube-demonetization-how-to-continue-making-money-from-your-channel

Alexandria, C. (2018). Does social media really give us the meaningful connections we want? Retrieved May 12, 2022, from https://whyy.org/articles/does-social-media-really-give-us-the-meaningful-connections-we-want/

Aneja, N., & Aneja, S. (2021). Detecting fake news with machine learning. In M. Tripathi & S. Upadhyaya (Eds.), Conference proceedings of ICDLAIR2019. ICDLAIR 2019. Lecture notes in networks and systems (Vol. 175). Springer. https://doi.org/10.1007/978-3-030-67187-7CrossRef

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1CrossRef

Bagwell, L. (2018). Is demonetization censorship? Retrieved May 16, 2022, from https://www.theodysseyonline.com/demonetization-censorship

Baskerville, R. L., Pries-Heje, J., & Venable, J. (2007). Soft design science research: Extending the boundaries of evaluation in design science research. In: Proceedings of the 2nd international conference on design science research in information systems and technology, Pasadena, CA.

Beesley, K. (2018). Why does fake news spread faster than real news? Retrieved May 11, 2022, from https://www.psychologytoday.com/us/blog/psychoanalysis-unplugged/201804/why-does-fake-news-spread-faster-real-news?msclkid=5a20c0ebd13111ec9ba60017619db8dd

Brown, S. (2022). In Russia-Ukraine war, social media stokes ingenuity, disinformation. Retrieved May 9, 2022, from https://mitsloan.mit.edu/ideas-made-to-matter/russia-ukraine-war-social-media-stokes-ingenuity-disinformation?msclkid=78f8f25fcf9e11ec9e8611c0bd2dba69

Bursztynsky, J. (2021). TikTok says 1 billion people use the app each month. Retrieved May 9, 2022, from https://www.cnbc.com/2021/09/27/tiktok-reaches-1-billion-monthly-users.html?msclkid=f01838cccf4a11ec91178e420747728c

Butler, N., & Spoelstra, S. (2021). The theology of gamification. In Academy of Management Proceedings. https://doi.org/10.5465/AMBPP.2021.13007abstract

Cadier, A., Labbé, C., Padovese, V., et al. (2022). WarTok: TikTok is feeding war disinformation to new users within minutes—Even if they don’t search for Ukraine-related content. Retrieved May 9, 2022, from https://www.newsguardtech.com/misinformation-monitor/march-2022/

Carlsson, S. A. (2007). Developing knowledge through IS design science research: For whom, what type of knowledge, and how. Scandinavian Journal of Information Systems, 19(2), 75–85.

Carlsson, S. A. (2010). Design science research in information systems: A critical realist approach. In A. Hevner & S. Chatterjee (Eds.), Design research in information systems: Theory and practice (pp. 209–233). Springer.CrossRef

Coelho, P. S., Rita, P., & Santos, Z. R. (2018). On the relationship between consumer-brand identification, brand community, and brand loyalty. Journal of Retailing and Consumer Services, 43, 101–110. https://doi.org/10.1016/j.jretconser.2018.03.011CrossRef

Cohen, L. (2020). What is Facebook shops? Here’s what you need to know. Retrieved May 9, 2022, from https://www.dailydot.com/debug/facebook-shops/?msclkid=ca901684cf9711eca1df21de7ad7d606

Coldewey, D. (2020). Who regulates social media? Retrieved May 16, 2022, from https://techcrunch.com/2020/10/19/who-regulates-social-media/

Constine, J. (2018). Facebook builds Patreon, Niche clones to lure creators with cash. Retrieved April 1, 2021, from https://techcrunch.com/2018/03/19/facebook-creator-monetization/

Cox, S. A. (2018). Socio-technical systems model. Retrieved May 6, 2022, from http://www.managinginformation.org/socio-technical-systems-model/

CYzone. (2021). Soul’s secret to success: Tackle social pain points and make friends with Gen Z. Retrieved May 12, 2022, from https://www.cyzone.cn/article/646831.html

Downing, H. (2018). Opinion: The importance of credibility in the social media era. Retrieved May 11, 2022, from https://irmagazine.com/technology-social-media/opinion-importance-credibility-social-media-era?msclkid=a3629ae9d12c11ec8204863509f73438

El-Khoury, J., Haidar, R., Kanj, R. R., Bou Ali, L., & Majari, G. (2021). Characteristics of social media ‘detoxification’ in university students. The Libyan Journal of Medicine, 16(1), 1846861. https://doi.org/10.1080/19932820.2020.1846861CrossRef

FameLIV. (2022). What is the future of social media? Retrieved May 18, 2022, from https://fameliv.com/2022/05/02/what-is-the-future-of-social-media/

Gabarron, E., Oyeyemi, S. O., & Wynn, R. (2021). COVID-19-related misinformation on social media: A systematic review. Bulletin of the World Health Organization, 99(6), 455–463A. https://doi.org/10.2471/BLT.20.276782CrossRef

Ghosh, D. (2021). Are we entering a new era of social media regulation? Retrieved May 16, 2022, from https://hbr.org/2021/01/are-we-entering-a-new-era-of-social-media-regulation

Gregor, S. (2006). The nature of theory in information systems. MIS Quarterly: Management Information Systems, 30(3), 611–642. https://doi.org/10.2307/25148742CrossRef

Hamari, J. (2017). Do badges increase user activity? A field experiment on the effects of gamification. Computers in Human Behavior, 71, 469–478. https://doi.org/10.1016/j.chb.2015.03.036CrossRef

Jing, X., & Xie, J. (2011). Group buying: A new mechanism for selling through social interactions. Management Science, 57(8), 1354–1372. https://doi.org/10.1287/mnsc.1110.1366CrossRef

Langin, K. (2018). Fake news spreads faster than true news on Twitter—Thanks to people, not bots. Retrieved May 11, 2022, from https://www.science.org/content/article/fake-news-spreads-faster-true-news-twitter-thanks-people-not-bots?msclkid=5a20a297d13111ecbe832e139afb01bb

Madigan, J. (2016). Why do achievements, trophies, and badges work? Retrieved May 21, 2022, from https://www.psychologyofgames.com/2016/07/why-do-achievements-trophies-and-badges-work/#foot_text_3447_2

McKay, J., & Marshall, P. (2008). Foundation of design science in information systems. Sparks working paper, RISO (research into information Systems in Organisations), Faculty of information and communication technologies, Swinburne University of Technology, Melbourne.

Milanović, N. (2022). Why a social media platform will win the digital wallet war. Retrieved May 17, 2022, from https://content.11fs.com/article/why-a-social-media-platform-will-win-the-digital-wallet-war

National Post Wire Services. (2013). Dow Jones plummets, then recovers after fake AP tweet of explosions at the White House. Retrieved May 11, 2022, from https://financialpost.com/investing/dow-jones-plummets-then-recovers-after-fake-ap-tweet-of-explosions-at-the-white-house?msclkid=56602f49d12f11ecac53dbca34dd7fbc

Open Thought. (2022). Shifting social media incentives with the subscription model. Retrieved May 17, 2022, from https://www.openthoughtblog.com/shifting-social-media-incentives-with-the-subscription-model/

Ortner, D. (2019). Government regulation of social media would kill the internet—And free speech. Retrieved May 16, 2022, from https://thehill.com/opinion/technology/456900-government-regulation-of-social-media-would-kill-the-internet-and-free/

Otte, L. (2019). Making real connections in the age of social media. Retrieved May 12, 2022, from https://www.psychologytoday.com/us/blog/the-human-connection/201912/making-real-connections-in-the-age-social-media

Peters, J. (2022). Meta is reportedly making ‘Zuck Bucks’. Retrieved May 21, 2022, from https://www.theverge.com/2022/4/6/23013896/meta-facebook-zuck-bucks-finance-financial-services-products

Plotnick, R. (2018). Power button: A history of pleasure, panic and the politics of pushing. The MIT Press.CrossRef

Postman, N. (1987). Amusing ourselves to death. Methuen.

Ruder, T. (2021). Why headless e-commerce is vital for any social media monetization strategy. Retrieved May 9, 2022, from https://innotechtoday.com/why-headless-e-commerce-is-vital-for-any-social-media-monetization-strategy/#:~:text=With%20headless%20commerce%2C%20the%20e-commerce%20backend%20is%20separate%2C,monetization%2C%20your%20storefronts%20are%20your%20social%20media%20feeds

Solsman, J. E. (2020). YouTube AI to automatically block videos that violate age restrictions. Retrieved May 16, 2022, from https://www.cnet.com/tech/services-and-software/youtube-machine-learning-to-put-automated-age-restrictions-blocks-on-videos/

Summers, J. D., & Young, A. G. (2016). Gamification and brand engagement on Facebook: An exploratory case study. In Twenty-second Americas Conference on Information Systems, San Diego.

Tarigan, Z., Jonathan, M., Siagian, H., & Basana, S. (2022). The effect of e-WOM through intention to use technology and social media community for mobile payments during the COVID-19. International Journal of Data and Network Science, 6(2), 563–572.CrossRef

TeckSolver. (2020). What is Facebook shop? And how to create FB shops? Retrieved May 9, 2022, from https://www.tecksolving.com/facebook-shop/

Vadhera, K. (2021). What is China’s community group buying trend & how does it work? Retrieved May 17, 2022, from https://jungleworks.com/what-is-chinas-community-group-buying-trend-how-does-it-work/

Vizor, D. (2020). Top fan badge—Facebook group & page badges explained. Retrieved May 20, 2022, from https://www.group.app/blog/facebook-badges/

Wells, M. (2014). Gamification, social media and success: 4 prime examples. Retrieved May 21, 2022, from https://www.mainstreethost.com/blog/gamification-content-marketing-tactic-social-media/

Title: Information System and Structure Design for Social Media Monetization
Authors: Francisco J. Martínez-López
Yangchun Li
Susan M. Young
Publisher: Springer International Publishing
Book: Social Media Monetization
Print ISBN: 978-3-031-14574-2

Electronic ISBN: 978-3-031-14575-9

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-031-14575-9_12