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The Determinants of Technological Innovation Adoption in Malaysian SMEs Read chapter Read first chapter

2016 | OriginalPaper | Chapter

37. Information Technology and Competitive Advantages Among Small and Medium Enterprises in Malaysian Tourism Industry

Authors : Leviana Andrew, Ariff Md Ab Malik

Published in: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Publisher: Springer Singapore

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Abstract

This study seeks to clarify the relationship between IT and competitive advantages in the tourism industry in Sabah. Several theories such as the resource-based view, market-based view and Porter’s model of competitiveness are discussed to further explain the association between these two variables. The element of strategic planning is added in the relationship as a moderator. This paper presents the theoretical framework for the IT utilization among small and medium enterprises (SMEs) in Malaysia by focusing on SMEs’ tour and travel agents in Kota Kinabalu, Sabah.

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previous chapter The Effects of Indirect Experience of Hotel Customers on Brand Association and Loyalty in Iran
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Metadata
Title
Information Technology and Competitive Advantages Among Small and Medium Enterprises in Malaysian Tourism Industry
Authors
Leviana Andrew
Ariff Md Ab Malik
Copyright Year
2016
Publisher
Springer Singapore
Book
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Print ISBN: 978-981-287-425-2

Electronic ISBN: 978-981-287-426-9

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-981-287-426-9_37

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