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Marketing Decision Models: Progress and Perspectives Read chapter Read first chapter

2017 | OriginalPaper | Chapter

3. Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

Authors : Tingting Fan, Peter N. Golder, Donald R. Lehmann

Published in: Handbook of Marketing Decision Models

Publisher: Springer International Publishing

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Abstract

This chapter has a three-fold purpose. First, we provide a literature review of major papers in the field of new products research. We organize our review into four tables, one for each of the four stages of the new product development process, and then by topic within each stage. We provide a short summary of each paper in the tables. Second, we highlight specific models within each stage of the new product development process. These models are useful for marketing researchers and managers tackling challenges in the new products domain. Third, after reviewing the literature, we suggest numerous general research directions as well as specific research questions to guide future investigations in this area.

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Footnotes
1
The Journal of Product Innovation Management is also a valuable repository of new products research.
 
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Metadata
Title
Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions
Authors
Tingting Fan
Peter N. Golder
Donald R. Lehmann
Copyright Year
2017
Book
Handbook of Marketing Decision Models

Print ISBN: 978-3-319-56939-0

Electronic ISBN: 978-3-319-56941-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-56941-3_3

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