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Published in:
2020 | OriginalPaper | Chapter
Innovation Means: Asking the Right Questions
Author : Oliver Bludau
Published in: Innovative Technologies for Market Leadership
Publisher: Springer International Publishing
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Abstract
In your professional career as an employee of a company which is not like the typical start-up, you have probably been facing several “innovation projects” every now and then. Projects which have the goal to reinvent the company, to create new added value to stay ahead of competition. Innovation seems to be the apparent answer to a slowdown of the growth of a company. But how many initiatives were successful in the end? Not many I guess. One of the reasons is the wrong approach that management starts off with. Instead of beginning with a question, it starts with the answer. The answer to what? Learn with how little effort you can increase the success rate of innovation projects significantly by asking the right questions.