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Published in:
2013 | OriginalPaper | Chapter
52. Innovation of Souvenir Design of Red Museums in Jiangxi Province
Author : Liqin Ji
Published in: Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 3
Publisher: Springer Berlin Heidelberg
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Abstract
In this paper, through the analysis and research on the current situation of the souvenir designs of the domestic and foreign revolution-oriented museums, it is expected that the essence can be absorbed and also dregs can be eliminated. Considering from multiple aspects such as the cultural intension, the market direction, and the characteristics of museum collection resources, on the basis of reserving the traditional revolutionary culture, and by breaking through the conventional thinking model, the decorative souvenirs, which are of educational significance and also can meet the demands of the times, are designed, promoting the transitional revolutionary education to drive Chinese people at every moment and educate Chinese people generation by generation. At the same time, the groups of consumers can be expanded, the sales amount of the souvenirs can be greatly increased, and the economic benefits of the red revolutionary museums can be improved. As a result, the red tourism can be promoted with higher efficiency.