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Innovating and Diversifying Cultural Tourism in Europe Through Smart Movie Tourism in UNESCO Sites and Destinations. The Case Study of FAMOUS Project Read chapter Read first chapter

2019 | OriginalPaper | Chapter

9. Innovative Cultural Tours in Athens: An Interesting Internship in the Era of Economic Crisis

Authors : Efthymia Sarantakou, Simos Xenitellis

Published in: Smart Tourism as a Driver for Culture and Sustainability

Publisher: Springer International Publishing

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Abstract

The scope of the paper is to examine the qualitative characteristics of a new touristic and cultural industry emerging in Athens, that of producing alternative tourism cultural Tours. The paper uses the case study of innovative and alternative cultural Tours to explore the following research questions:
  • The characteristics of a new entrepreneurial culture that was formed in times of economic crisis and of a simultaneous increase in tourist demand in Athens
  • To which extent these new touristic products follow cultural consumer trends.
The methodological approach of the paper was organized as follows: First, there is a brief description—based on data taken from secondary research—of a number of data for Tourism in Athens. Such information demonstrates, on the one hand, the quantitative recovery of Athens as a tourist destination and, on the other hand, a number of quality changes in the characteristics of tourism offer and demand of the city. Then, there is a presentation of the methodology of the qualitative field research, by opinion inquiry Interviews involving key informants, the producers of cultural tours in Athens. Finally, there is an analysis of the research results and the main conclusions in relation to the research axes set.

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Footnotes
1
In the time period between 2008–2013, a period of social unrest and crisis, performance indicators show a decline of 40 to 60%, and 89 hotels were closed, Chatzidakis 2015, p. 67.
 
2
In 2005 only 33% of tourists were visiting Athens for the first time, while in 2017 the percentage rose to 59%, AHA 2017.
 
3
The field research was carried out for the postgraduate diploma thesis of Xenitellis (2017). Evolution and trends in the management of culture as a tourist product. Athens as a modern cultural tourist destination, HOU, Patras, Supervisor Sarantakou E.
 
4
According to the McKercher and Du Cros (2003) model, cultural tourists are categorized according to the degree of empathy of their experience and the intensity of culture as a criterion for choosing their holidays to: Purposeful (high importance/deep experience), Sightseeing (high importance/shallow experience), Modest or Casual (average meaning/shallow experience), Incidental (low meaning/shallow experience), and Serendipitous (low meaning/deep experience).
 
Literature
AHA (2013). Attica Guest Satisfaction & Hotel Performance Survey.
AHA (2014). Attica Guest Satisfaction & Hotel Performance Survey.
AHA (2015). Attica Guest Satisfaction & Hotel Performance Survey.
AHA (2016). Attica Guest Satisfaction & Hotel Performance Survey.
AHA (2017). Attica Guest Satisfaction & Hotel Performance Survey.
Chatzidakis, A. (2015). Trends in tourism 2008–2015. Athens: GNTO Publications. (in Greek).
Gravari-Barbas, M. (2014, March). New challenges for cultural heritage. In Synthesis of the works of the Consortium. PA.TER.MONDI.
McKercher, B., & Du Cros, H. (2003). Testing a cultural tourism typology. International Journal of Tourism Research, 5, 45–58.CrossRef
Sarantakou, E. (2010). Mature tourist destinations: Development and transition possibilities into sustainable model of summer-cultural tourism (Ph.D. thesis). The Case of Greece, Athens. (in Greek).
SETE Intelligence (2018). Key Figures in Attica Region. (in Greek).
Skoultsos, S. (2014). The potential of festivals and their contribution to culture and tourism. Greek Economic Outlook, 25, 61–66. Centre Of Planning and Economic Research.
Τsartas, P., Sarantakou, E. (2016). Tourism market trends and their effect on entrepreneurship, cultural consumption and sustainability. In Z. Andreopoulou, N. Leandros, G. Quaranta, R. Salvia, & Francoangeli (Eds.), New Media, Entrepreneurship and Sustainable Development (pp. 25–37). Italy.
Xenitellis, S. (2017). Evolution and trends in management of culture as a tourist product. Athens as a modern cultural tourist destination (Postgraduate thesis). Hellenic Open University, Patras. (in Greek).
Metadata
Title
Innovative Cultural Tours in Athens: An Interesting Internship in the Era of Economic Crisis
Authors
Efthymia Sarantakou
Simos Xenitellis
Copyright Year
2019
Book
Smart Tourism as a Driver for Culture and Sustainability

Print ISBN: 978-3-030-03909-7

Electronic ISBN: 978-3-030-03910-3

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-03910-3_9

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