Intergenerational Differences in the Use of Maps: Results from an Online Survey

Since the end of the twentieth century, the widespread availability of information and communications technology (ICT) has led to an increased use of web-based maps that has altered the utilization of geospatial information. In particular, intergenerational differences in the use of digital maps have increased due to the generation gap in the skills required to use ICT devices. This study examined variations in map usage by focusing on the characteristics of digital natives. The data used in this study were derived from an online survey of 624 people in 2018. A questionnaire was designed to gather data about the participants’ current state of map use, their usage of ICT devices, their degree of geospatial awareness, and demographic attributes. Differences in map usage patterns between generational groups were examined using statistical methods. The results revealed that most people use web maps and that conventional paper maps are still widely used by middle-aged and older adults. Whereas middle-aged and older groups tended to use maps with PCs, most web map users of young generation browsed the map using a smartphone. Young people’s dependence on web maps may reduce their interest in maps and geography, but they are given more benefits from new types of web maps.