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2015 | OriginalPaper | Chapter

International Marketing of Education Services: Trends, Obstacles and Issues

Author : Christina Tay

Published in: LISS 2013

Publisher: Springer Berlin Heidelberg

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Abstract

Education services has been going through a more complex value chain process as education institutions step into the international market and as information and communicative technology enables unlimited variations for breaking up the value chain. Many forces work together and form as push & pull forces as education institutions access international markets. This study examines the trends and obstacles in the international market access of education services, discusses key classification issues when by redefining education in the service context as well as provides suggestions for future research directions.

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previous chapter Improvement of ECTA Mode Based on the Petri Network System
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Metadata
Title
International Marketing of Education Services: Trends, Obstacles and Issues
Author
Christina Tay
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
LISS 2013

Electronic ISBN: 978-3-642-40660-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-642-40660-7_6