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2019 | OriginalPaper | Chapter

23. International Perspectives on Backwards Vertical Integration

Authors : Alfredo Coelho, Etienne Montaigne

Published in: The Palgrave Handbook of Wine Industry Economics

Publisher: Springer International Publishing

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Abstract

This chapter introduces the issue of vertical integration backwards in the wine industry and makes a contribution to the advancement of the strategies of wine firms. It provides an understanding of the motivations and debates related to vertical integration backwards, through international examples or practical cases. We introduce and discuss hereafter the causes and consequences that lead firms to practice vertical integration backwards. We show how different factors in the New World wineries—where there is no legal system or institutional system to manage the production potential—and the scheme of vine planting rights in Europe impacts backwards vertical integration.

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Metadata
Title
International Perspectives on Backwards Vertical Integration
Authors
Alfredo Coelho
Etienne Montaigne
Copyright Year
2019
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-319-98633-3_23