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Business & Information Systems Engineering
Published in: Business & Information Systems Engineering 6/2014

01-12-2014 | Profile

Interview with Peter Schnaebele on “User Experience”

Author: Prof. Dr. Alexander Mädche

Published in: Business & Information Systems Engineering | Issue 6/2014

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Excerpt

Dr. Peter Schnaebele established the Bosch-wide User Experience group, located in Stuttgart, Palo Alto (USA), Shanghai (China), and Bangalore (India). He holds a degree in Business Administration and in 1997 he received his Ph.D. with focus on the topic of “Mass Customization”. After working as a management consultant, Dr. Schnaebele started his Bosch career in the Bosch Power Tools division as Head of Strategic Business Development & Market Research in 2001. Later, he took over the assignment as Vice President Marketing in the Car Multimedia division, before founding the User Experience Department in 2010. Since October 2014, as Senior Vice President, he is heading the Bosch Smart Home unit. …
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Metadata
Title
Interview with Peter Schnaebele on “User Experience”
Author
Prof. Dr. Alexander Mädche
Publication date
01-12-2014
Publisher
Springer Fachmedien Wiesbaden
Published in
Business & Information Systems Engineering / Issue 6/2014
Print ISSN: 2363-7005
Electronic ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-014-0355-z

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