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2017 | OriginalPaper | Chapter

Introduction: Globalization and the Opening of New Markets

Authors : Thomas Bieger, Christoph Franz, Andreas Herrmann

Published in: Evolving Business Models

Publisher: Springer International Publishing

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Abstract

The “new normal” of negative interest rates in the financial markets, the technological revolution of Industry 4.0, and the transformation of traditional business models through the pressure of new digital providers, such challenges, which are confronting all industries, occupy the pages of popular media and management literature alike. Given these challenges incumbents have to optimize their traditional business while at the same time invest in disruptive business models. This requires a combination of solid industry knowledge in addition to cross industry, functional competencies and learning.

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